Thursday , 18 February 2010

Tips and tricks for email marketing

Hi Alison,

Getting email marketing right is tough, but there are some simple strategies you can employ to get you started on the road to success. Our simple 'topline' guide covers the following areas and will help you improve your email campaigns.

Planning: Remember that email marketing should be a part of integrated campaigns and not be utilised exclusively.

Growing your list of potential customers (but targeting this your growth).

Segmenting your list- to ensure a relevance in your message.

Getting the detail right (subject line and time of send being essential)

Integrating your campaigns into wider social media activity.

Click here to read the full guide.

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Join us for the six 'secrets' of business to business marketing

On Thursday 25th March starting at 4pm, The Tivoli will again play host to the third in our series of marketing seminars, followed by networking and refreshments. The event will focus on six secrets of business to business marketing.

Participants will learn why business to business marketing requires a vastly different approach than traditional consumer marketing and you will take away practical advice on how to bolster your marketing efforts . The seminar is free but places are limited. To register simply click here.

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Customer Relationship Management (CRM) Programs

If you are looking at purchasing an online Customer Relationship Management software program, then request our FREE review of eight of the major online systems in use in Australia today. While this report is by no means exhaustive, it will certainly give you a good basis for making your CRM decision.
Knowing the customer is the key to success and a CRM approach whether it be simple or advanced, is a must-have. Click here for your FREE copy of our online CRM program review.
 

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